A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.

An organization with a well framed and executed branding strategy always gains more value and a competitive edge from their competitors. With the help of an effectual branding strategy, a company can create a consistent and clear identity for the business offerings based on the current market place and quality. It enables to highlight the unique-selling-proposition (USP) of the offered brands of the company thereby improving the brand value. It is ideal to instigate a proper and effective branding strategy on the business operations of the company to improvise the market presence.Branding is all about the method of creating durable and distinctive perceptions in the minds of the viewers. An entity is itself a brand as it possesses a persistent and unique identity which is different from other associations on the basis of certain variables like personality, origin, liking, quality and many more. In accordance to it, the effectual process of branding enables the company to raise the uniqueness and worth of its business offerings.Raises the Market Presence: A brand acts as an efficient carrier of goodwill and reputation. With the help of an effective branding strategy, one can raise the recognition and by featuring one’s brand through effective communication platforms at regular intervals one can able to make a presence in the viewers’ mind. By providing an identity to the company’s portfolio, branding helps the marketers to place their business offerings in such a way by which people can recall their concerned brand when they are in need of buying or availing a product or service of similar realm.Premium Image:An effective branding strategy enables the marketers to lift their business offerings out of the realm of a mere commodity or service. By that, one can take the attempt of inculcating some advanced attributes in their existing set of products without thinking about the pricing issue as they are sure of the fact that they have a cluster of worthy consumers who are ready to pay a bit more in accordance to raising potentiality of the products and services.Improved Company Equity:By featuring the company as a brand, one can raise the market valuation of it. It gives an organization the power to enjoy the benefits of the personal worth of the brand itself which is quite different from all the tangible assets and property of the company itself.A compelling branding strategy enables an organization in the process of increasing business revenue, improvising distribution and other significant business processes which enhances the business standards. It enables the concern to raise the market recognition thereby expanding the business outreach.

A virtual assistant business plan can help you determine the direction that will give you the best possible chance of success. Virtual assistants are independent contractors who perform a variety of tasks and services remotely. If you work as an assistant, writing a business plan will help you define your objectives and assist you in keeping your daily tasks well managed.

Benefits of a Business Plan

If you want to effectively promote your services and achieve your career goals, then you need a plan for your online business. A virtual assistant business plan can help you establish priorities and find new job opportunities. It should also give you a clear picture of your goals, competition, budget, services, and targeted audience.

Writing a plan for your business is a great way to increase your self confidence and organize your ideas. A business plan shows you where you need help and guides you into the direction you want your business to go into. It also outlines your vision for the future of your business and enables you to identify problems early on and take appropriate action. By creating a plan, you will be able to look at your business ideas objectively and persuade others to invest time and money in your services.

How to Write a Business Plan

The Internet is an excellent resource for finding a business plan template. A standard plan should include the following sections:

• Summary
• Company description
• Services
• Objectives
• Strategy and implementation
• Market analysis
• Financial analysis

It should answer four simple questions:

• Why does your business exist?
• What are your goals on long term?
• How will you get there?
• How much will it cost to achieve your goals?

Your objectives should be measurable and realistic. The plan you write should have a logical structure and present a well thought out idea. You also need to identify your potential customers and show how they will benefit from using your services. A plan that covers all aspects of your business will help you advertise your skills more effectively and find new clients who are interested in what you have to offer.

There is no single formula for creating a business plan. Make sure you understand what makes your business unique and then search for ways to achieve your goals. Your plan should outline potential opportunities for your business and help you implement your sales strategy. Identifying your objectives will make you a better assistant and help you grow your online business.